Digital transformation is no longer just about making tasks easier or more efficient, it’s also about creating emotional connections and positive experiences with your customers. Organizations that place their customers at the forefront of their technology strategy, or in other words, are quite literally “obsessed” with their customers, report performances greater than the industry average, and the revenue speaks for itself.
While traditional methods rely on the premise that we have all the necessary information, the reality is often far from that. Uncertainty is a constant factor in today’s fast-paced business environment, and dealing with it requires a strategic approach that goes beyond simple efficiency.
More than efficiency, effectiveness should be the primary driving force when dealing with complex problems, says Forrester Analyst Chad Routh. Customer-obsessed firms must, therefore, adopt a technology strategy that focuses on creating solutions that are not only efficient but also effective. This means prioritizing solutions that offer the best outcome for the customer, even if they may not be the most straightforward or streamlined.
Tune in to this captivating presentation by Chad Routh that establishes the foundation for how a customer-centric technology approach enables companies to quickly adapt their business structures to meet evolving customer needs while ensuring that their technology transformation keeps pace with their business transformation. Don’t miss out!
What you’ll learn
Four principles that drive enterprise success
Why customer obsession should be a perpetual business orientation
Effectiveness over efficiency as a success metric
A future fit technology strategy for customer-obsessed businesses
IT maturity levels across various industries and countries