In today’s fast-paced world, the question arises: Are we changing enough with technology? The data suggests otherwise, indicating a need for a transformative approach. Despite significant investments in technology, the returns in terms of productivity gains have dwindled compared to prior decades. Moreover, customer experience scores seem to be stagnating, pointing to a pervasive digital sameness in the market. But why is this happening?
The solution lies in becoming “customer-obsessed.” Watch this Forrester presentation to discover the critical link between business maturity (customer obsession) and tech maturity, and how future-fit organizations embrace technology and redefine their strategies.
What you’ll learn
Inadequate technological transformation
Reasons to choose customer obsession for a competitive edge
Traits of customer-obsessed organizations
Linking business maturity to technology demand
Why building a future-fit strategy is better