ManageEngine Insights

Fuel your digital enterprise with future fit technology

An exclusive session brought to you by ManageEngine in collaboration with Forrester.

Published on July 29, 2023

Why watch? 

In today’s fast-paced world, the question arises: Are we changing enough with technology? The data suggests otherwise, indicating a need for a transformative approach. Despite significant investments in technology, the returns in terms of productivity gains have dwindled compared to prior decades. Moreover, customer experience scores seem to be stagnating, pointing to a pervasive digital sameness in the market. But why is this happening?

The solution lies in becoming “customer-obsessed.” Watch this Forrester presentation to discover the critical link between business maturity (customer obsession) and tech maturity, and how future-fit organizations embrace technology and redefine their strategies.

What you’ll learn 

  • Inadequate technological transformation

  • Reasons to choose customer obsession for a competitive edge

  • Traits of customer-obsessed organizations

  • Linking business maturity to technology demand

  • Why building a future-fit strategy is better

About the speaker


Dane Anderson
SVP, international research and product, Forrester

Dane leads Forrester’s international research and product teams in Asia-Pacific and Europe. Prior to this role, he provided strategic guidance and advice to Forrester’s clients in the areas of digital business transformation, customer experience, and Forrester’s customer-obsessed operating model. Dane’s research and the teams he led focused on helping clients shift their organizational structures, cultures, processes, metrics, and operations from inward-looking legacy approaches to an outward-looking model driven by the customer. He is also a domain expert in emerging markets with a career based in Asia-Pacific as an industry analyst, entrepreneur, and business leader for over 25 years.

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