SVP, International research and product, Forrester
What’s being discussed in this video?
- Inadequate technological transformation
- Reasons to choose customer-obsession for competitive edge
- Traits of customer-obsessed organizations
- Linking business maturity to technology demand
- Why building a future-fit strategy is better
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About the speaker
Dane AndersonSVP, International research and product, Forrester
Dane leads Forrester’s international research and product teams in Asia Pacific and Europe. Prior to this role, he provided strategic guidance and advice to Forrester’s clients in the areas of digital business transformation, customer experience, and Forrester’s customer-obsessed operating model. Dane’s research and the teams he led focused on helping clients shift their organizational structures, cultures, processes, metrics, and operations from inward-looking legacy approaches to an outward-looking model driven by the customer. He is also a domain expert in emerging markets with a career based in Asia Pacific as an industry analyst, entrepreneur, and business leader for over 25 years.