Digital Transformation

Optimize digital’s impact: Mature your digital investments and operations to deliver strategic outcomes

Presented at the ManageEngine User Conference, New Jersey by Bobby Cameron, Vice President and Principal Analyst at Forrester

Published on May 24, 2024 | 1 minute

Why watch?

The digital revolution is upon us, but are you truly capitalizing on its potential? Many companies own digital tools yet struggle to translate them into strategic wins. The key lies in digital maturity, a state where technology seamlessly integrates with your organization to drive customer-centric outcomes.

In this thought-provoking presentation, Bobby Cameron of Forrester unveils the secrets to achieving digital maturity. Discover a world where customer obsession becomes the driving force, and your company transforms from a cost-cutter to a value-creator. Learn how to identify the patterns of high-performing tech investments, and unlock the different dimensions that define a truly mature digital organization.

What you’ll learn:

  • The importance of digital maturity for customer-obsessed organizations

  • The rarity of digital maturity in organizations

  • Unlocking strategies for high-performance tech investments

  • The five dimensions of digital maturity

  • Pathways to high performance within organizations

Bobby Cameron

Bobby Cameron

Vice President and Principal Analyst at Forrester

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.
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